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The 67% Problem: Why Donor Retention Hasn’t Improved in 20 Years (And What Actually Works)

by admin | Feb 17, 2026 | Stewardship

In 2005, the average nonprofit retained 43% of its donors year-over-year. In 2025, that number sits at 44%. Despite two decades of innovation—digital campaigns, AI-powered personalization, sophisticated CRM systems—we’ve moved sideways on the metric that matters...

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